Fifteen chapters on MVPs, customers, pricing, marketing, sales and the systems that turn effort into a business.
Who it is for: Founders with a validated problem who now have to build something people will pay for.
Rs 2,499 for this level, or all three for Rs 5,999.
Chapter 1
He tested the belief, not the business.
Chapter 2
They stopped arguing and started building.
Chapter 3
They asked a real question. It was the wrong question.
Chapter 4
The cheapest legal work is the work you do before there is anything to fight over.
Chapter 5
A brand is not what you think it looks like. It is how customers find you.
Chapter 6
The constraint that used to be headcount is now judgement.
Chapter 7
Budget was not the variable. Clarity of message was.
Chapter 8
The distance between interest and use is where most sales die.
Chapter 9
They did not buy an audience. They gave existing readers a reason to recruit.
Chapter 10
Product-market fit is measurable, and therefore improvable.
Chapter 11
The reward made the product better. That is why it worked.
Chapter 12
The distribution was built into the product's normal use.
Chapter 13
Automation is written-down process, executed by software.
Chapter 14
One number that predicts the future beats a hundred that describe the past.
Chapter 15
Busyness is not the same as progress, and founders confuse them constantly.