Twelve chapters that take you from a frustration you walked past to a validated problem, a named customer and a pitch you can defend.
Who it is for: Students and first-time founders who have never been taught how to find a problem worth solving.
Rs 2,499 for this level, or all three for Rs 5,999.
Chapter 1
He did not have a better idea. He had a better habit of noticing.
Chapter 2
The opportunity was visible to everyone in San Francisco that week.
Chapter 3
Money and talent cannot rescue a problem that does not exist.
Chapter 4
The idea was not invented. It was recombined.
Chapter 5
Nobody asked for this product. Somebody noticed the behaviour behind it.
Chapter 6
He did not ask people whether they would use it. He created a situation where they had to act.
Chapter 7
His advantage was not capital or connections. It was that he had lived the problem.
Chapter 8
Excitement is not evidence. Neither is expert enthusiasm.
Chapter 9
The pivot was not a new idea. It was noticing which part was already working.
Chapter 10
The product was not the innovation. The model around it was.
Chapter 11
If you lose money on one customer, you lose more money on a million.
Chapter 12
Clarity persuades. Decoration does not.