Build with AI
The constraint that used to be headcount is now judgement.
The business case
A Very Small Company — Midjourney · United States · founded 2021. Midjourney launched an image-generation service in 2021, distributed initially through a chat platform rather than a conventional application.
Why it matters
The constraint that used to be headcount is now judgement. For most of business history, serving more customers required proportionally more people. That relationship has weakened considerably. What has not changed is the need to know which problem is worth solving, and for whom. AI reduces the cost of building; it does not tell you what to build. This is good news for a founder with limited capital and good judgement — and bad news for anyone hoping the tools will supply the judgement.
What you will be able to do afterwards
- The AI tool landscape by category, not by brand
- Using AI to build product without a developer
- Using AI for customer research and synthesis
32 screens, audio-narrated, with a quiz at the end.