Product-Market Fit
Product-market fit is measurable, and therefore improvable.
The business case
Turning a Feeling Into a Number — Rahul Vohra, Superhuman · United States · from 2017. Product-market fit was, for years, described almost mystically. Founders were told they would simply know when they had it, which is unhelpful advice for anyone who does not.
Why it matters
Product-market fit is measurable, and therefore improvable. The important move was not the number itself. It was converting an unmeasurable feeling into a metric that could be tracked over time. Once measurable, fit becomes a project with a method rather than a mystery you wait for. Note also what Vohra did with the users who were not disappointed: he largely ignored them. Trying to satisfy everyone is the most reliable way to be essential to nobody.
What you will be able to do afterwards
- What product-market fit actually means
- The three signals: retention, referral and disappointment
- Running the product-market fit survey yourself
32 screens, audio-narrated, with a quiz at the end.