Community Building & Mentoring
They did not build an audience. They connected customers to each other.
The business case
The Owners' Group That Rescued a Brand — Harley Owners Group · United States · founded 1983. By the early 1980s Harley-Davidson was in serious difficulty. Quality problems and intense competition had damaged both sales and reputation.
Why it matters
They did not build an audience. They connected customers to each other. An audience relates to you individually, and its value ends when your attention does. A community relates to itself, and continues without you. This distinction determines whether you have built something that compounds or something you must keep feeding. It is also the hardest thing for a competitor to replicate. They can copy your product and undercut your price; they cannot copy the relationships your customers have with one another.
What you will be able to do afterwards
- Community-led growth: what it is and why it compounds
- Building a community around your venture
- Becoming a mentor, and what you gain from it
32 screens, audio-narrated, with a quiz at the end.