Leadership & Building Your First Team
Culture is not what you write on a wall. It is who you hire, promote and tolerate.
The business case
The Document That Changed How Companies Hire — Reed Hastings and Patty McCord, Netflix · United States · 2009. In 2009 Netflix published an internal slide document describing how it expected people to work. It was not designed as marketing and was written in plain, sometimes uncomfortable language.
Why it matters
Culture is not what you write on a wall. It is who you hire, promote and tolerate. Every founder eventually discovers that the team behaves according to what is rewarded, not what is stated. If you tolerate someone talented who treats people badly, you have communicated your real values regardless of any document. The useful discipline is to write down what you actually intend to reward and remove, then check whether your decisions match it.
What you will be able to do afterwards
- The transition from solopreneur to team leader
- When to hire — and who to hire first
- Building culture deliberately from day one
37 screens, audio-narrated, with a quiz at the end.